I write all of Stockland Martel's e-blasts—for party invitations, announcements, newsletters, and their photographer promos. Usually how it works is they'll send me the photos they want to use, and I'll take it from there. Some examples:
Roxanne Lowit, summer 2009
Subject line: Roxanne Lowit: Hot Nights and High Times
Body text: Roxanne Lowit’s photographs remind you of something. That feeling you get when you’re having a night out. Your best night out. When it seems no one and nothing has ever been more beautiful or fabulous. The sense that you will remember this forever.
++++
Luca Zordan, summer 2009
Subject line: Luca Zordan: babe magnet
Body text: Kids do what comes naturally to them. So shouldn’t they be photographed by someone who’s a natural with kids?
++++
David Drebin, summer 2009
Subject line: David Drebin: Turn up the night
Body text: Because when evening comes, some people are just getting started on their day.
++++
Craig Cutler, summer 2009
Subject line: Craig Cutler: Do take it personally
Body text: New advertising and personal work by Craig Cutler. For those who believe that a great advertising photo still has to be a great photo, from someone who takes each job personally.
++++
Michael Muller, December 2009
Subject line: Michael Muller: That's entertainment
Body text: Anarchy on wheels. An ad you can't help staring at. A fantastical movie poster. An electric moment among a group of fictional friends or among two stars. The drama of Trauma. The work of Michael Muller.
++++
Rolph Gobits, summer 2009
Subject line: Rolph Gobits: For Mature Audiences Only
Body text: His elegant, understated portraits and interiors have earned him the respect of the world's most discerning clients, from the Ritz-Carlton to Sotheby's. Instant gratification has its charms, but if it’s gravitas you want, Rolph Gobits is your man.
++++
Walter Iooss, November 2009
Subject line: Walter Iooss: Honoring a classic
Body text: We signed Walter in 1984, right when he was fresh off shooting the Olympics. He’s produced so many classic sports photos in the past 25 years since, and now the Newseum and the Annenberg are honoring his work in a pair of exhibitions. Well done, Walter. Here’s to the next 25 years.