Upstate Creative specializes in helping creative professionals thrive through strategy, marketing, and content.
Our clients work in a variety of disciplines and from myriad points of view—from interior designers, architects, photographers, and directors to production companies, talent-representation agencies, and creative and branding studios.
If your business could benefit from a fresh point of view, we’d love to hear from you.
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︎︎︎Giant Artists: newsprint
Copywriting and photo editing for newsprint promo showcasing the integrated agency’s roster.
︎︎︎Chloe Sherman
Strategy and copywriting for Chloe’s groundbreaking "Renegades. San Francisco: The 1990s," an intimate portrait of the queer scene in the Bay Area during a pivotal era.
︎︎︎Giant Artists: newsletters
Design for the agency’s eblasts and newsletters, using the Emma platform. The objective was to create a template that could be seamlessly used by the agency’s staff while providing a clear visual idenity.
︎︎︎treatments & pitch decks
I’ve been providing photographer & director treatment services, as well as pitch decks, for the past six years. My clients range from Giant Artists, Atrbute, and B&A to Jelly London and Somesuch. Reach out for info & rates.
︎︎︎Unionworks
Bio and press release for the NYC-based architectural design studio.
︎︎︎Giant Artists: journals
Photo editing, copy, and design for a series of 6 print-on-demand softcover journals.
︎︎︎Avram Rusu Studio
Naming and copywriting for the NYC-based lighting-design studio.
︎︎︎Girl Culture Films
Magazine-style case studies, press releases, and copywriting and editorial strategy for the company’s early pitch deck to a Fortune 500 company.
︎︎︎Gigantic magazine
Editorial, creative direction, and photo editing for online culture magazine published by Giant Artists. giganticmagazine.com
︎︎︎Lindsey Adelman Studio
To support her team’s creative growth and inspire personal discovery, lighting designer Lindsey Adelman established a program in which employees were given a stipend and a week to spend in a workshop environment. Her only requirement was that they answer a set of questions about the experience and take photos, all of which would be shared with their colleagues upon their return. Having amassed quite a few of these questionnaires, she asked me to shape them into stories that could be shared on the company’s website, thereby honoring their experiences and organically communicating her company’s values. Read.
︎︎︎Window Box Studio
Fabulous fashion and advertising photographer Liz Von Hoene and fabulous stylist Rebecca Weinberg are accomplished both in their own right and as a couple. When they launched their joint venture, Window Box Studio, I provided marketing strategy and copywriting. I also, in collaboration with Claudia Bost, designed a website for them.