Liz is known for the sophisticated, whimsical imagery she creates for clients ranging from Neiman Marcus and Stuart Weitzman to Target and Macy's. And there's one word she consistently used when talking about her work: "wink." She always wanted her photographs to have a wink—a sly bit of humor. I thought "wink" was a fantastic catchword for her and conceptualized a printed piece around it. The idea was to produce a series of promos over time, each one on bright-white tabloid-size newsprint, to showcase her images within Liz's "wink" brand. I worked with Liz on the edit and a designer who brought an elegant touch to the final piece. "Wink" was later featured on Rob Haggart's popular A Photo Editor Instagram feed.