MARKETING

My former career in journalism and publishing was all about connecting with an audience — understanding who they are and engaging them. Marketing centers on those same skills. As creative director of Stockland Martel from 2012–2017, I was asked to come up with marketing solutions for the agency as a whole and each of the 30+ photographers and directors Stockland Martel represented. I parlayed that experience into consulting marketing roles for Giant Artists and Palm Tree Workshops, among others — and often the projects call on my crossover skills of design and copywriting.